About us

ECR Community About Us

Who We Are

ECR Community is the global association for all ECR National organisations in the Retail & Consumer Product Group sector. It is a not for profit that provides a neutral platform to develop and share best practices among our network of ECR Nationals and their members.

The purpose of the ECR Nationals is to bring together manufacturers, retailers, service providers and industry associations at a national level to share best practice information in areas that are mutually beneficial such as supply chain, category management, sustainability and digital transformation.

How We Work

  • We provide a support network for ECR National members to gain insights on emerging trends and best practice across a number of focus areas, which are led by experts from the ECR Nationals.
  • We work with global knowledge partners such as the Global Consumer Forum and GS1 to raise awareness and promote global best practice among the ECR Nationals.
  • We provide the opportunity for our ECR National network to meet and collaborate with other countries at our quarterly meetings.

Our Board

Tomáš Martoch
Co-Chair / ECR Czech & Slovak Republic
Tomáš is Co-Chair of ECR Community and Manager of the Czech-Slovak ECR National since 2011. Working for GS1, he is responsible for business development and deployment of systems. A graduate of Transportation Science & Communications in Žilina, Slovakia, he over 25 years of experience in ICT, FMCG & Retail and consulting.
Declan Carolan
Co-Chair / ECR Republic of Ireland
Declan is Co-Chair of ECR Community and General Manager of ECR Ireland. Prior to this, he worked with Superquinn supermarket chain in Ireland for thirteen years, latterly as Head of Supply Chain. He has a Marketing Degree from Trinity College, Dublin and an M.B.A. in Retailing & Wholesaling from the University of Stirling.
John Fonteijn
Director / Shrink & OSA Group
John is Head Asset Protection GSO at Koninklijke Ahold Delhaize, an area he has over 30 years experience in. With a Masters in Business Administration and Management, he is also a Director of ECR Community and leader of the ECR Shrink and OSA Group.
Xavier Hua
Treasurer / ECR France
Managing Director of ECR France since 2011. Xavier brings over 20 years of expertiese in Supply Chain Management and is an expert in retail, consumer goods and consulting.
Max Musselius
Director / ECR Russia
Maximilian is the Executive Director of ECR-Russia. With over fifteen years experience within the manufacturing industry senior level, he is a graduate of Moscow State University with a Master of Management and Law.
Silvia Scalia
Director / ECR Italy
Responsible for ECR Italy, Silvia has over 15 years experience in food tractability and training With a degree in Economics from the University of Pavia she has worked for both Nestlé and IIR (Institute for International Research).
Harri Sivula
Director / ECR Finland
Harri is CEO of GS1 Finland. With a Masters in Administration from the University of Vaasa in Finland, he has studied at Insead France, Stanford in USA and Sauder in BC Canada. Holding many CEO positions in both the retail and wholesale sectors, he is now focusing on a broad spectrum of professional work.


ECR Community is governed by a Board of Directors.  There are eight executive representatives selected from 21 member nationals.  These positions are fulfilled by at a bi-annual election, annually if a replacement to the board is necessary.

The board is chaired by two co-chairs with a maximum term of four years.  One incoming Co-Chair (+1 year service) and a outgoing Co-Chair (+1 year service) re-election is on a bi-annual basis.