Customers perceptions of Click and Collect

Click&Collect2A study in consumer perceptions has recently concluded at the ELTRUN e-business Research Center in Athens University of Economics & Business, supported by the U-Turn European Project.

As retailers battle for market share the grocery trade has adopted an Omni-channel approach with both home deliveries and click and collect services used by retailers to not only to attract but also to retain as many consumers as possible. However, operational costs of these services compromise the retailer’s profitability

In this paper, the primary objective was to capture on-line consumer preferences for alternative delivery methods and assess attitudes towards new delivery methods, such as click&collect.

The full report is available here

 

 

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