ECR Cyprus constitutes the landmark Association for the entire Cypriot market which has the aim of implementing best practices across the retail service chain, for the purpose of providing quality products and services to Cypriot consumers. It encourages and promotes co-operation between the Suppliers and Retailers with the aim of serving consumer needs in the fastest, best and least costly manner.
The group started as an initiative set up by its founding members-companies, under the name R.E.I. (Retail Efficiency Initiative) on the 14th of March 2012. On the 12th of September 2013, this initiative evolved into a non-profit Association entitled R.E.A. (Retail Efficiency Association). The most important turning point of the Association was its membership with ECR Community on the 30th of April 2014 which led to the current name, ECR Cyprus.
There are more than 30 members supporting ECR Cyprus