ECR Hellas vision is associated with the efforts of all value chain partners, to work together to fulfill consumer wishes, better, faster and at less cost in a more sustainable way.
ECR Hellas is a non for profit organization and launched in 1995 and its mission is to promote collaborative processes as fundamental principle in the consumer goods value chain in Greece.
The ECR Hellas Board of Directors consists of fourteen senior executives from retailing and industry sector as well as three university professors and market experts. 100 companies are involved in the association as members.
ECR Hellas provides a neutral platform where companies of the consumer goods value chain work together to develop, disseminate and foster the implementation of best practices procedures. We encourage active collaboration on non-competitive matters between all partners in order to develop a sustainable value chain to serve Greek consumers, better, faster and at less cost.