Demand Side Publications



How to layout a Retail Store

Macro Store Planning is a strategic approach embraced by suppliers & retailers, to optimise retail floor layouts taking into consideration sales, space, over/under performances, store flow, category linkages & adjacencies, hot spots, and consumer and shopper demographics. It also allows suppliers to understand category opportunities, and improve their space, position and flow through a wider category / store approach. Having recognized this evolution in Ireland, ECR Ireland, together with a number of retailers, suppliers and service providers embarked on a journey to understand, report and define a best practice for Macro Store Planning. This Guide will outline a process, the principles, the challenges, tools for implementation and indeed learnings throughout the journey. It is a simple, actionable process designed to be easily understood and easy to implement by all retailers & suppliers.



The Consumer and Shopper Journey Framework

As the core of this work is the goal of providing a clearer understanding of the changes and their causes that are occurring in the definition of “consumer and shopper value” and how retailers and manufacturers can leverage this understanding in strategies that deliver benefits for consumers and increased sales and profits for retailers and manufacturers.



The Essential Guide to Day-to-Day Category Management

The objective of this report is to present a solution which transforms category management from a project based activity into an on-going activity.

This report is published with the intent of proliferating the number of categories and companies that are able to employ fact-based decision making in category management by providing a framework and flexible toolkit.


Efficient Product Introduction

According to our research, manufacturers spend as much as 8% to 16% of net revenues on innovation. Enormous numbers of new products are introduced to the market each year, yet within 12 months most have failed. The challenge, and a key aim of this study, lies in knowing how to translate good ideas into successful new products. The report, therefore reviews current practices in new product introductions in the European consumer goods industry, and recommends a new process for Efficient Product Introductions.